the purpose bag

The Purpose Bag is a brand identity I created for a client in July, 2020. During the midst of a pandemic, the creator of The Purpose Bag had the goal of providing customers with modern, sustainably sourced bags that have a purpose. These bags have multiple sanitary features including their ability to be washed and an extra pocket to keep your mask clean and safe from other objects inside the bag. We wanted the logo to look modern, clean and calming while easily displaying the brand statement. You can also view some Instagram stories and feed strategy I created for a pre-launch marketing campaign.

tusk

Tusk is a vegetarian and health based restaurant concept. I started this project after being inspired by similar restaurants around the Denver area. The branding is very illustrative and based around a modern casual dining experience as well as plant based decor and open space interior design.

prioritizing peace

Prioritizing Peace is a small business focused on providing self-care services to people who worry they are too busy in their everyday lives. The brand takes a different approach as others by being unapologetic. I used bright colors and a bold font that represents being your authentic self and taking your power back.

reclaiming your courage

Reclaiming Your Courage is a small business dedicated to providing expert self-defense information for women. By working with Kristy Black Creative's visual guidelines I created editable digital templates for both Instagram posts and stories as well as a presentation template for their client.